Tecnotrat

Did a short research on Tecnotrat. Located in Cuneo, Italy.

Previously supported a couple of parent brands such as Condor, De Benardi. Its basically a family owned business but has in recent years reputedly some family issues. Tecnotrat brand no longer exists but have instead using the same staff based in S. Defendente of Cervasca in Cuneo have formed a new company. Got most of the info from an Italian cycling forum. In fact Technotrat is quite well known amongst the amatuers around the Cuneo region for its good quality yet reasonable price point.

Fact is all small family owned bike makers are finding it increasingly difficult to stave off the Asian invasion. While a long time ago some of these makers thrived either with their own brand or parent brands such as Colnago or Cinelli, today the rapid shift of production towards Asia and higher marketing towards aluminium, CF and to a lesser extent, titanium had almost put a lot of them out of business.


However, locally, some still survive, by building frames to serve the local community, town, area, state etc. Minimal marketing if any and these guys sell mostly by word of mouth. Of course some are still making for parent brands but tendency is that the parent brand will normally have only one or two specialized steel frame in their product line of tens of even perhaps hundreds….the pie has shrunk incredibly! Its no wonder many of the bike making 'cottage' industries are dead in Italy.


Below is a pic of a Condor 'Classico'



Its has the same geometry and also lug design as the Saronni! With the exception of the nice lugged fork (mine is not lugged) and fancy Campy Record components.

Comments

Popular posts from this blog

Tecnotrat 'Saronni' and 'Others'

2011 NTU Bike Rally - Completed!

Desaru Loop on Fixed Gear Power!